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Speed Group is a consulting agency that offers a one-stop-shop solution for its clients. The firm is experienced in working with drivers, teams, and sponsors.


Speed Group was founded by Canadian IndyCar Driver James Hinchcliffe, racing driver and coach David Martinez, and the racing documentary director Toni Calderon. The team uses their expertise in racing to help their clients navigate through the motorsports industry.


Speed Group provides a wide range of services. Their digital services include social media management, digital marketing, execution, monitoring & analytics, website management & design, as well as strategy development. They also provide sponsorship services such as fulfilment, activation, branding, and events. They offer driver management services and one-off event services, too.

“Mac grabbed our attention with his performance on the track.  And when we got to know him and his family, we realized he is the full package.  He has a natural focus and determination that you need to be successful in this sport.  Speed Group is excited to help Mac navigate the road to IndyCar.  I personally feel this kid has a shot at being the next Canadian racing star.”


James Hinchcliffe - IndyCar Driver and Partner at Speed Group


"I am thrilled to be joining Speed Group for 2021. Having the opportunity to be managed by some of the paddocks best and most experienced is incredible. I am confident this partnership will provide the tools I need to develop as a driver and a person. This year we are focused on claiming the USF4 Driver's Championship. I will be climbing the Road To Indy in the coming years and Speed Group will be a crucial part of that journey. I would like to thank James Hinchcliffe, Tony Calderon, and David Martinez for their belief in me and support."


Mac Clark - Future IndyCar Driver

Success Stories


Kory Enders

Speed Group worked with the IndyCar race driver Kory Enders to increase his digital footprint and online visibility. The company created digital ad campaigns, and a mix of content ranging from instant racing updates, lifestyle and sponsor posts for Enders.


Hardpoint Motorsports

Speed Group worked with Hardpoint to create social media profiles, website, content, management, engagement and ad campaigns. In less than 6 months they have grown to a following of 5.5K followers on Instagram.


American Medical Response

Speed Group worked with AMR, the Official Safety Car team for NASCAR, IMSA, and IndyCar to help them with their sponsorship assets. The company needed to develop B2B relationships, entertain VIPs, and create a motorsport event division experience. Speed Group’s activation included hotel accommodations, events, fan village activations, equipment rentals, and other support.


Aviation Gin

Speed Group worked with Aviation Gin to create VIP experiences for their guests, families, and fans.


Will Owen

Speed Group worked with the IndyCar race driver Will Owen to help him guide with his career decision. The company explored possibilities to find the best opportunities for the driver. Speed Group secured a spot at the FIA World Endurance Championship rookie test for the driver in 2016.


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